Reading the Analytics Dashboard

READING THE ANALYTICS DASHBOARD

The Analytics page gives you a bird's-eye view of SEO health across all clients.

CLIENT HEALTH CARDS

Each client card shows:

• SEO Health Score — A 0-100 score based on technical SEO, content quality, and backlink profile. Green (80+), yellow (60-79), red (below 60).
• Sessions — Total GA4 sessions for the selected period.
• Session Change % — Percentage change compared to the previous period. Green for positive, red for negative.
• Total Keywords — Number of keywords the site ranks for in Google Search Console.

SORTING

Use the sort dropdown to order clients by any metric. This helps you quickly identify which clients need attention (sort by lowest health score) or which are performing best.

IMPORTANT NOTES

• Analytics data comes from GA4 and GSC. Clients must have their properties connected in Settings for data to appear.
• Data refreshes periodically. If a client shows no data, check their analytics connections in Settings.