Understanding Your Monthly Report

Your monthly performance report

On the 1st of each month we email you a report covering the month that just ended. It pulls straight from Google Analytics and Google Search Console — how many people visited, where they came from, your top pages, and the search terms bringing people to you.

What's in it

• Traffic — visits and visitors, and how they compare to last month.
• Top pages — where people spend their time.
• Search terms — what people typed into Google to find you.
• A short summary — the highlights in plain English.

If your analytics are new, give it a few months

Analytics only start counting from the day we connect them, so your first couple of reports are a starting point rather than a trend:

• Month 1 is a baseline — there’s nothing to compare it to yet.
• Around month 3 the month-to-month comparisons start to mean something.
• Month 12 is when it gets genuinely useful, because you can compare against the same month last year — far more meaningful for a seasonal business.

While your history is still building, your report shows a short “Building your baseline” note instead of the usual summary. The numbers are always real — early on there’s just less to compare them against. Questions about anything in your report? Reply to the email; it comes straight to us.